How do you visually show “world-class”? This was our brief, to come up with a world class brand that would compete with the very best in the world. A logo that would sit comfortably among other international university brands. Our challenge was to brand an organisation whose vision is to be a world class Christian University renowned for its advanced research, teaching and entrepreneurial education for personal development and socio-economic transformation. The brand must be simple, modern, appealing to students and potential international partners, but most importantly it must communicate the university’s objective of world-class academia in research, teaching and learning in support of personal growth.